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A brand can be your most valuable, intangible asset. It should not only sum up your business
but it should reflect everything about it. A brand, in conclusion, is how people see you.

Branding should also be consistent and the only way to get consistency with your brand is
to have one team looking after it.

Whether it be in print, online, at an exhibition or in your place of work, your brand should always
reflect you and your business in the best possible light. Good, consistent branding shows
foresight, organisation and that you truly care about your brand and how people perceive it.
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